The 3rd Golden Phoenix Award 2015 was grandly held on 5 September 2015 at palace of the golden horses, Kuala Lumpur, Malaysia, which is organized by Asia Excellence Entrepreneur Federation (AEEF), Co-organized by HWT Group. The ceremony was officiated by the Guest of Honour, YB Dato' Seri Mohamed Nazri Abdul Aziz (Minister of Tourism and Culture, Malaysia) and YB Datuk Dr. Abu Bakar bin Mohamad Diah (Deputy Minister of Science, Technology, and Innovation).
Golden Phoenix Award is created to recognize women's excellent contribution as in business, entrepreneurship, social and humanitarian works. In 2015, Asia Excellence Entrepreneur Federation (AEEF) specially appointed 7 fabulous women who came from Japan, Taiwan, Hong Kong, Nepal and Malaysia as Golden Phoenix Award Ambassador, to promote and develop the spirit of Golden Phoenix.
They are included,
Ambassador of Japan- Datin Sri Michibata Yasuyo
Ambassador of Nepal- Raveena Desraj Shrestha
Ambassador of Malaysia- Datin Sri Esther Hu Sze Yin, Dr. Maggie Fong, Pocotee Loh
Ambassador of Taiwan- Tsai I Chao
Ambassador of Hong Kong- Dato Sri Dr Helen Fong
This award are divided into 7 categories, which is Belle Awards, Cultural Achievement Awards, Entrepreneur Awards, Economic Contribute Awards, Benevolence Awards, Mars Awards, 21st century The Golden Phoenix Awards. The nominees for this awards, is judged by their leadership, vision, achievement, corporate performance, community engagements and overall performance of their professional and personal integrity. An assessment will be made by a panel of independent judges comprised of prominent and successful entrepreneurs and leaders, nominee's essay, factors stated above and their overall performance as a leader in the organization.
The Guest of Honour YB Dato' Seri Mohamed Nazri Abdul Aziz hope that the organizer can continuously organize this award ceremony every year, in order to gather the influences of women's power that come from the winners, and it will become the benchmarking of the Asia Women Business. She believes that women will become a powerful force that influences the Asia economic development.
Deputy Minister of Science, Technology, and Innovation YB Datuk Dr. Abu Bakar bin Mohamad Diah said that, Golden Phoenix Award 2015 is a worth promoting event. He said that, women that involved in political and business sector had already proven their ability and competency. He appeal to all the women, take Golden Phoenix as their life goal, take the winners as the role models, to strive and struggle for their lives.
The organizing chairlady Dato Sri Paduka Jenny Hoon said that, she would like to express her deepest gratitude to the community, medias and government as they giving us fully support and cooperation. And also, Dato Sri Paduka Jenny Hoon would like to encourage women all around the world to stand up, don’t just be an ordinary women, we should became an extraordinary women that can create value for the community.
The President of AEEF Prof. Dato Sri Paduka Dr. Robin Tan indicated that Golden Phoenix Award had come to third, he hope all the award winners to unite and cooperation, because he believes that women power will became the most influential power in 21st Century.