Master Guan, the Legalist chancellor of Chinese history had said that “A man with integrity, everyone will follow him”, which means that, honesty is the key to rule the world. Accordingly, in the business’s world, honesty is the fundamental value for enterprises to enhance their core competitiveness and management capacity. The organization of Asia Excellence Entrepreneur Federation (AEEF) is organizing “Asia Honesty Award” for the second time in this year. The award ceremony will be held in Palace Golden Horse Hotel on 2nd of December 2014(Tuesday). During the year of organizing the Asia Honesty Award 2014, the assessment committee has assessed about thousand nominate units around the Asia After a solemn selection, there are 131 enterprises will receive this precious award.

The Asia Honesty Award is established by Asia Excellence Entrepreneur Federation (AEEF), supported by the major media and institutions. Asia Excellence Entrepreneur Federation (AEEF) was established by Malaysia media tycoon Dato’ Seri Paduka Prof. Dr. Robin Tan, in Hong Kong in year 2011. AEEF, an International Non-Profit Business Organization which consists of members from Malaysia, Singapore, Brunei, China, Hong Kong, Taiwan, Korea, Vietnam, Japan, India, Australia, USA and Africa; aims to gather all elites and promotes accomplishment in the 21st century.

Since the day where AEEF was formed, our organization invites all the entrepreneurs from all over the Asia to join our organization to contribute to the society. We want to build more young entrepreneurs from all over the world and contribute for the economy. At the same time, by using several ways, we instill the right mind-set into the next generation with the purpose to enhance the humanities development to stimulate a better future.

The Asia Honesty Award 2014 has built a 10 kilogram golden tripod to represent the great contribution of the enterprises. Besides, Asia Honesty Award has specially added a category for this year: The Straight Winners of The Top 100 Asia Honesty Brand Award”, to compliment the former winners who maintain the good credibility.

• 5 Categories of the Asia Honesty Award to be commended are:
• Asia Honesty Enterprise Award
• Asia Honesty Entrepreneur Award
• Asia Honesty Product Award
• Asia Top 100 Honesty Brand Award
• The Straight Winners of The Top 100 Asia Honesty Brand Award

The founder and president of the Asia Excellence Entrepreneur Federation, Dato’ Seri Paduka Prof. Dr.Robin Tan said that enterprise shouldn’t forget how important the impact of integrity value is for the enterprise development. Hence, we need a good platform to promote the integrity value, and the platform is Asia Honesty Award. After a year of preparation, we’ve collected cumulative views and experiences, and also considering several criteria such as the basis of the financial capability, competitive condition, compliances status, social responsibilities and others. The platform of Asia Honesty Award also becomes the credit rating system for the society; it helps enterprise to enhance their corporate financial power, the efficiency of business cooperation and also the businesses’ competitiveness.