The 21st Century International Prestige Brand Award enters 5th . During this period, it has continuously carried out extensive cooperation and exchanges with the international business community, gradually moving from Asia to internationalization. It has been supported and recognized by the international business community and is widely known as the "Nobel ". Continuing this honor, this year's award was held at the Renaissance Hotel in Kuala Lumpur, Malaysia on April 8, 2016 (Saturday), bringing together outstanding entrepreneurs from all over the world.

The 21st Century International Prestige Brand Award is hosted by the Asia Excellence Entrepreneur Federation (AEEF) and co-organized by International Media Group (HWT Group). It is currently one of the most influential brand awards in the international business community. Carrying the mission of the business brand, stricter check on the award review, promote the promotion of quality upgrades, strengthen brand building, create a good environment for brand growth, and encourage excellent independent brands to go international.

Prof. Dato’ Sri Paduka Dr. Robin Tan:Brand is the soul of an enterprise, and it has a profound and decisive influence on companies and individuals. Good brands encourage companies or individuals to be invincible in any economic crisis or industry competition. This is why world-renowned companies are willing to spend more than 100 million dollars every year on this invisible construction. Because the brand is the company's largest asset, it affects the company's present and future, in addition to construction must also be maintained continuously.

The distinguished guest of the conference was Malaysia ’s Deputy Minister of Science, Technology and Innovation Datuk Wira Abu Bakar said in his speech that the brand represents the company reputation, logo, and everything the company has. Increasing brand recognition and trust enables our company to stand out in this fiercely competitive global market.

He praised The 21st Century International Prestige Brand Award for promoting the brand over the years, setting a direction and benchmark for SMEs and enhancing international competitiveness.

The Asia Excellence Entrepreneur Federation (AEEF)was established in Hong Kong in 2011 by the Malaysian media tycoon Prof. Dato 'Sri Paduka Dr. Robin Tan together with Malaysia, China, Singapore, Hong Kong, Entrepreneurs from Taiwan, Japan, Indonesia, Thailand and other places were jointly established. This association has been committed to serving as an incubator for entrepreneurs and more outstanding enterprises for the Asian economy. Through the local influence of members from various countries, the association continues to organize various major business activities. The awards ceremony of the 21st Century Successful Brand Elite List hosted by the past four years has become the most high-profile business award ceremony in Asia. Since their founding, they have also held non-stop activities of various types and sizes to consolidate the strength of Asia and enhance the overall development of Asian economy and humanities.