Under the trend of globalization, brands have become the most valuable link in the enterprise value chain. The "International Prestige Brand Award" was established to reflect the value of international brands, become the best stage for shaping the brand's international image, and become a bridge for the brand to the world. Adhering to the purpose of "reflecting the true value of the brand", The 6th International Prestige Brand Award was held on March 30, 2017 (Thursday) at the Majestic Hotel, Kuala Lumpur, Malaysia. A total of 82 outstanding brands from all over the world were praised.

The 6th International Prestige Brand Award Ceremony 2017 is hosted by the Asia Excellence Entrepreneur Federation, co-organized by the International Association for the Advancement of Quality and HWT Group, Asia Entertainment Group (AGP GROUP) honor presentation, based on Asia radiating the world. This year, after a rigorous review by the international jury in all aspects, 82 brands stood out from nearly 10,000 nominations and won the honor of " International Prestige Brand Award ".

Theme of Chinese culture Demonstrating infinite appeal and cohesion

The theme of this awards ceremony is set to "Chinese culture", adding a deeper color and connotation to the event, presenting wonderful and elegant cheongsam shows and singing performances through guests from China, as well as Malaysian 24-season drums and modern clothing Show, promote the integration of Chinese and Western cultures, and demonstrate the endless appeal and cohesion of excellent Chinese culture through the "cultural melting pot" to jointly build a diverse and inclusive, prosperous and harmonious society.

Prof. Dato’ sri paduka dr. Robin tan: Brand is the soul of an enterprise, and it has a profound and decisive influence on companies and individuals. Good brands encourage companies or individuals to be invincible in any economic crisis or industry competition. This is why many world-renowned companies are willing to spend more than 100 million US dollars every year on this invisible construction. It is precisely because the brand is the company's largest asset, which affects the company's present and future, in addition to construction must also be maintained continuously.

The establishment of the " International Prestige Brand Award " is to commend outstanding enterprises and individuals who have a high degree of understanding of the brand and have made great efforts to establish the brand.

The distinguished guest of the conference was Malaysia Deputy Minister of Science, Technology and Innovation YB Datuk Wira Dr.Abu Bakar said The brand represents people's perception of the company's reputation, image, and everything related to the company. When a company's business, services, products, and leadership all bring out its quality, it naturally displays a good image of the brand. It also enhances recognition and creates trust, which will enable us to have a clear vision for the brand, be able to realize the promise of the brand, physically enjoy the fruits of labor, and build brand loyalty among customers.